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Keywords: Salespeople
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Journal Articles
International Journal of Bank Marketing (2021) 39 (6): 1003–1024.
Published: 16 February 2021
... in relationships among some critical variables between two emerging economies with similar cultural indices. Design/methodology/approach Survey questionnaire was used to collect responses from salespeople in two countries. Correlation analysis and structural equation modeling were used to provide support...
Journal Articles
International Journal of Bank Marketing (2013) 31 (1): 38–55.
Published: 25 January 2013
... knowledge about the potential impacts of customer orientation philosophy on the ethical decisions made by service people could be insufficient. Hence, by using the life insurance salespeople in Taiwan as an example, the purpose of this paper is to investigate service people's tolerance of two types...
