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Keywords: Science mapping
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Journal Articles
International Journal of Bank Marketing (2026) 44 (3): 454–491.
Published: 15 October 2025
...Lai-Ying Leong; Teck-Soon Hew; Keng-Boon Ooi; Garry Wei-Han Tan; Alex Koohang Purpose This study presents a comprehensive bibliometric and science mapping analysis of the International Journal of Bank Marketing (IJBM) from 1983 to 2024, aiming to explore the journal's evolving research...
