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Journal Articles
Strategic Issues for Financial Services Marketing
Available to Purchase
International Journal of Bank Marketing (1987) 5 (2): 5–19.
Published: 01 February 1987
...Nigel A.L. Brooks The strategic issues for financial services marketing based on findings from surveys carried out by Arthur Andersen in the United States, among leading organisations providing financial services are discussed. The forces driving change in banking, insurance and securities, likely...
