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Keywords: Segmentation approach
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Journal Articles
Profiling emerging market investors: a segmentation approach
Available to Purchase
International Journal of Bank Marketing (2018) 36 (3): 441–455.
Published: 08 May 2018
... © Emerald Publishing Limited 2018 Emerald Publishing Limited Licensed re-use rights only Behaviour Attitude surveys Financial affairs Individual investors Segmentation approach Globally, investors are increasingly looking at India for economic and trade opportunities. The gross...
