Keywords: Self-service technologies
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Journal Articles
Journal Articles
International Journal of Bank Marketing (2019) 37 (1): 69–96.
Published: 16 October 2018
...Walid Chaouali; Kamel El Hedhli Purpose The purpose of this paper is to address the following question: Can a bank capitalize on its well-established self-service technologies (SSTs) in order to entice customers to adopt a newly introduced SST, namely, mobile banking? More specifically...

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