Keywords: Self-service technology
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Journal Articles
International Journal of Bank Marketing (2015) 33 (4): 545–570.
Published: 01 June 2015
... and norms (Bock, 1994 ; Schwartz, 1997). As our research compares the behavioural intention of consumers to adopt m-banking across two countries, Thailand and Australia, we adopt a subjective perspective. Australia Thailand M-banking Mobile banking adoption Self-service technology Technology...

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