Keywords: Serial-mediation
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Journal Articles
International Journal of Bank Marketing (2020) 38 (2): 456–484.
Published: 08 October 2019
...Pallavi R. Kamath; Yogesh P. Pai; Nandan K.P. Prabhu Purpose The purpose of this paper is to advance research on the relationship between customer experience and customer loyalty by exploring the serially mediating roles of brand equity and customer satisfaction and the moderating roles of age...

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