...Vinita Kaura; Ch. S. Durga Prasad; Sourabh Sharma Purpose – The purpose of this paper is to examine the extent to which service quality, perceived price and fairness and service convenience influence customer satisfaction and customer loyalty for Indian retail banking sector. It further explores...

...Vinita Kaura Purpose The purpose of this paper is to examine the effect of service quality, perceived price and fairness and service convenience on customer satisfaction. It also aims to compare multiple regression models between public and new private sector banks. Design/methodology/approach...