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Keywords: Service encounter
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Journal Articles
Perceived justice, service satisfaction and behavior intentions following service recovery efforts in a South African retail banking context
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International Journal of Bank Marketing (2017) 35 (2): 241–253.
Published: 03 April 2017
... implications It is evident from the findings that retail banks should utilize the service encounter that follows a customer complaint as a desirable prospect to implement strategies to recover from service failures in an effort to bring about perceived justice that will ultimately influence customers’ levels...
