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Keywords: Service use
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Journal Articles
International Journal of Bank Marketing (2020) 38 (7): 1441–1463.
Published: 07 September 2020
...Cristina Calvo-Porral; Jean-Pierre Lévy-Mangin Purpose Emotional and affective responses are experienced during service use that determine customer behavior; and for this reason, bank services require an better understanding of the emotions customers feel in service experiences. This research aims...

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