...) as antecedents to backer funding intention. By integrating a service-dominant logic perspective into the stimulus-organism-response model, this study highlights the essence of value creation by perceiving backers as value co-creators. A new and innovative way to acquire project funding, crowdfunding is rapidly...

... is developed. Subsequently, the methodology is explained, and proceeds with the discussion and implications of the findings. Figure 1 Conceptual framework of the second-order servant leadership-serving-driven capabilities model Since the introduction of the Service-Dominant logic (SDL...