Skip to Main Content
Keywords: Shareholders
Close
Follow your search
Access your saved searches in your account

Would you like to receive an alert when new items match your search?
Close Modal
Sort by
Journal Articles
International Journal of Bank Marketing (1986) 4 (5): 41–57.
Published: 01 May 1986
... of motivation. At present they have a neutral or negative attitude to share marketing. In time the success of share shops will be dependent on large numbers of people actively trading their shares. However most shareholders are encouraged to hold on to their shares for some time. Encouraging customers to trade...

or Create an Account

Close Modal
Close Modal