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Keywords: Shareholders
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Journal Articles
Prospects for Bank Share Shops
Available to Purchase
International Journal of Bank Marketing (1986) 4 (5): 41–57.
Published: 01 May 1986
... of motivation. At present they have a neutral or negative attitude to share marketing. In time the success of share shops will be dependent on large numbers of people actively trading their shares. However most shareholders are encouraged to hold on to their shares for some time. Encouraging customers to trade...
