...Joseph G. Nellis; Kathleen M. McCaffery; Robert W. Hutchinson Completion of the European Single Market Programme in Financial Services has, as expected, set in motion a rationalisation process within the European banking industry, as banks respond to increasing competitive pressures that are having...

... of these proposals for marketing strategies in the banking sector are considered. © MCB UP Limited 1990 Banks European Union Trade barriers Marketing strategy Financial markets Single market THE SINGLE EUROPEAN MARKET: ITS IMPACT ON STRATEGIC BANK MARKETING 5 A n overview of the possible...

...Paolo Mottura; Luciano Munari The structure of banking sectors varies considerably between European Community countries. The advent of the Single Market in 1992 may, therefore, be accompanied by significant restructuring in those countries with hitherto relatively fragmented banking sectors...

...,although at the same time, improvements in the product offerings to this market by UK banks may provide the basis for a strategy to protect existing domestic markets and develop into new non‐domestic markets. © MCB UP Limited 1990 Banks Marketing European Union Single market Financial...

... the deregulation of insurance markets in some Community countries which allow links between banks and insurers. The development of a Single Market in life insurance is described and the opportunities and threats for insurers are examined. The alternative strategies available to insurers are evaluated...

...Barry Howcroft; Michael Whitehead The various opportunities and strategies afforded to commercial banks by the advent of the Single Market in 1992 are identified and assessed. Proposed European financial legislation is outlined and the implications for commercial banks are examined. Particular...