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Keywords: Single people
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Journal Articles
Adult Singles: An Untapped Market
Available to Purchase
International Journal of Bank Marketing (1990) 8 (4): 10–16.
Published: 01 April 1990
... Customers Marketing Single people Market segmentation 10 INTERNATIONAL JOURNAL OF BANK MARKETING 8,4 S ingle people are not a heterogeneous group of customers are bank marketers paying proper attention to them? Adult Singles: An Defining Singleness Little consensus exists as to an operational...
