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Keywords: Small‐ to medium‐sized enterprises
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Journal Articles
International Journal of Bank Marketing (2017) 35 (1): 56–74.
Published: 06 February 2017
... performance of the SRI-profiled fund is the most important predictor of customer satisfaction: Corporate social responsibility Small- to medium-sized enterprises Conjoint analysis Pension funds Corporate brand credibility Social responsible investments Additionally, choice of pension funds...
Journal Articles
International Journal of Bank Marketing (2002) 20 (2): 86–98.
Published: 01 April 2002
... relationship management variables in the evaluation of the financial institutions by SMEs with regard to the financial institution they identified as the main financial institution with which they had a relationship. © MCB UP Limited 2002 Banking Small‐ to medium‐sized enterprises Relationship...
