...Pamela Edwards; Peter W. Turnbull Finance for longer‐term investment continues to be identified as a problem in the small and medium‐sized enterprise market. Recently the finance gap has been attributed to the use of capital gearing as a lending assessment technique. Income gearing, which would...

... that the small company has not. With the advent of 1992 these authors believe that banks throughout the Community will have access to a much greater range of non-domestic markets. Andrews (1989) and Green (1989) have also identified the small- and medium-sized enterprise as a potential market segment for the non...

... themselves. SME decision makers turn Table I. Buyer Behaviour of Large and Small to Medium-sized Enterprises Compared Large enterprises Small and mediumsized enterprises Buying centre characteristics Committee/sub-unit Degree of structure Medium-high Professionalism Experts on staff Process characteristics...

... services Small‐to medium‐sized enterprises 24 INTERNATIONAL JOURNAL OF BANK MARKETING 8,3 H ow will the process of liberalising financial markets affect the banking sector? The Single Market: Finance for Small- and Medium-sized Enterprises Martin Binks, Christine Ennew and Geoff Reed Introduction One...