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Keywords: Smart-PLS
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Journal Articles
The moderating role of high- and low-involvement product types on customer loyalty and satisfaction in banking: an Australian perspective
Available to Purchase
International Journal of Bank Marketing (2023) 41 (7): 1974–2004.
Published: 14 November 2023
... satisfaction Retail banking Service quality Multi-group analysis Smart-PLS In 2012, the Australian government introduced policy that increased the ease of switching banks allowing customers to move institutions in less than 10 min (Canstar, 2022). This, in turn, increased the use of predatory...
