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Keywords: Social comparison
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Journal Articles
International Journal of Bank Marketing 1–24.
Published: 24 June 2026
...Yu Zhang Purpose This study examines the relationships among social comparison, financial anxiety and financial satisfaction. It explores the mediating role of financial anxiety in the relationship between perceived relative financial disadvantage, specifically the feeling of being financially...
Journal Articles
International Journal of Bank Marketing (2019) 37 (4): 1041–1061.
Published: 06 March 2019
... A questionnaire was designed using available scales for FWB and materialism. Questions were incorporated to measure social comparison and IS. A structural equation approach using data from 327 respondents was used to test a hypothesized model of FWB. Findings The IS has the largest positive effect, while...
