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Keywords: Social economics
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Journal Articles
International Journal of Bank Marketing (1995) 13 (8): 21–28.
Published: 01 December 1995
... themselves more effectively to women. © MCB UP Limited 1995 Consumer behaviour Financial services Gender Social economics United Kingdom Women Since the late 1970s the marketing of services has emerged as an important avenue of enquiry. Despite this growing interest McKechnie (1992...

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