...Saju Jose; Nilesh Khare; F. Robert Buchanan Purpose – The purpose of this paper is to examine whether corporate social responsibility (CSR) activities of the firm affect poor captive consumers’ repurchase intentions, and whether or not CSR activities may moderate established relationships...

...Rojanasak Chomvilailuk; Ken Butcher Purpose The purpose of this paper is to investigate the efficacy of corporate social responsibility (CSR) knowledge on customer liking for the bank across two countries and cultural contexts. Design/methodology/approach Three CSR variables were tested...

... in this area to improve that role. © Emerald Group Publishing Limited 2012 Savings banks Social responsibility Development Marketing Spain Banks Developing countries Aid agencies Instrumental theories are traditionally accepted as a strategic tool with which to achieve economic...

... a combination of Islamic and financial reputation and quality service offered by the bank. Other factors perceived to be important include good social responsibility practices, convenience and product price. Practical implications The empirical evidence of this paper affects two aspects; first, Islamic...

...Michael Getzner; Sonja Grabner‐Kräuter Socially responsible investment (SRI) has gained importance as about one out of eight US dollars is currently invested based on screening in the USA. However, European private investors are generally much more reluctant to invest in shares, and in Austria...

...Robin T. Peterson; Charles M. Hermans This article presents a longitudinal study of social responsibility themes in US bank advertising for the years 1992, 1997 and 2002. Content analysis is used to examine television commercials for socially responsible advertisements. Findings indicate...

...Pramendra Sharma; Mahendra Reddy Driven by higher profit incentives, banks’ marketing strategies have tended increasingly to exclude sections of the retail market on socio‐economic lines. Ironically, these strategies are now seen to have profitability and social responsibility implications. Little...

.... © MCB UP Limited 1990 Banking Charities Market segmentation Social responsibility United Kingdom Voluntary organizations Market share 35BANKERS TO CHARITY A study of charities as a segment for the provision of banking services. Bankers to Charity Christopher J. Cowton In recent...