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1-2 of 2
Keywords: Social value
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Journal Articles
International Journal of Bank Marketing (2021) 39 (2): 242–271.
Published: 01 January 2021
... risk act as influencing antecedents of continuance intention to use MPS. Determinants like perceived trust, convenience and social value have no influence on users' continuance intention. SEM analysis has verified the proposed model, which explains 50.7% of the variance of the users' continuance...
Journal Articles
International Journal of Bank Marketing (2013) 31 (5): 348–367.
Published: 22 July 2013
...Juan Carlos Fandos Roig; Marta Estrada Guillén; Santiago Forgas Coll; Ramon Palau i Saumell Purpose The aim of this study is to analyze the influence of perceived value on customer loyalty, going into depth in the special case of social value. Design/methodology/approach A total of 200...
