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Keywords: Socio-demographic characteristics
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Journal Articles
Trust and socio-demographic influences on mobile banking adoption in South Africa: a longitudinal study
Open Access
International Journal of Bank Marketing (2025) 43 (10): 2112–2135.
Published: 28 May 2025
... (Souiden et al., 2021). Hence, we posit: H1. Socio-demographic characteristics will influence individuals’ mobile banking use. The influence of culture on mobile banking adoption is an area that needs more research, as it has been explored in only a few studies (Souiden et al...
