... on source credibility theory, the study examines how source credibility, information quality, personalisation and transparency affect trust and usefulness, and how emotional connection moderates these relationships across advice channels. Design/methodology/approach A between-sample experimental design...

...Estelle van Tonder; Daniël Johannes Petzer Purpose The purpose of this paper is to examine the impact of source credibility (expertise and trustworthiness) on perceived value (perceived usefulness (PU)), as well as the latter’s impact on sub-dimensions of customer citizenship behaviour (helping...