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Keywords: Story stem completion
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Journal Articles
International Journal of Bank Marketing (2024) 42 (1): 7–37.
Published: 19 April 2023
...Ruffin Relja; Philippa Ward; Anita L. Zhao Purpose This study explores the psychological determinants of buy-now-pay-later (BNPL) use in the UK and reviews the efficacy of existing payment constructs. Design/methodology/approach A total of 533 BNPL users engaged in story stem completion...
