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1-3 of 3
Keywords: Strategic marketing
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Journal Articles
International Journal of Bank Marketing (1997) 15 (7): 243–254.
Published: 01 December 1997
... is the increasing strategic importance of marketing. © MCB UP Limited 1997 European Union Flexibility Organizational structure Savings banks Strategic marketing This paper[ 1 ] explores the strategic environment facing EU savings banks and the different adaptive strategies and related...
Journal Articles
International Journal of Bank Marketing (1993) 11 (6): 12–18.
Published: 01 June 1993
... 1993 Banking Financial services Strategic marketing 12 INTERNATIONAL JOURNAL OF BANK MARKETING 11,6 There is a growing recognition of the importance of marketing in the financial services sector brought about by competitive pressures. Strategic Marketing in Financial Services: Retrospect...
Journal Articles
International Journal of Bank Marketing (1993) 11 (6): 39–46.
Published: 01 June 1993
... tools;the second applies neural network techniques in a model of consumer perceptions of ATM machines. © MCB UP Limited 1993 Banking Computer software IT Profitability Strategic marketing Technological innovation USING ADVANCED COMPUTING TECHNIQUES IN BANKING 39 The use of expert...
