Keywords: Structural equation modeling
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Journal Articles
International Journal of Bank Marketing (2026) 44 (4): 638–653.
Published: 15 October 2025
... participants in the United States. Structural equation modeling (SEM) is used to validate new measures. Findings First, data confirm the hypothesized factor structure for the TPB-based estate planning measures. Second, the SEM results support predicted positive relationships between attitude towards estate...
Journal Articles
Journal Articles
International Journal of Bank Marketing (2024) 42 (7): 1492–1512.
Published: 09 April 2024
.../approach A quantitative survey was conducted using partial least squares structural equation modeling (PLS-SEM). The survey was answered by 195 members of one of the most traditional credit unions in Brazil. Findings The results suggest that both face-to-face and digital channels’ dimensions impact...
Journal Articles
International Journal of Bank Marketing (2022) 40 (6): 1217–1247.
Published: 10 May 2022
... Banking sector Technology acceptance Structural equation modeling TAM Disruptive technology Artificial intelligence © Emerald Publishing Limited 2022 Emerald Publishing Limited Licensed re-use rights only 09 09 2021 27 12 2021 05 04 2022 08 04 2022 Akinyemi Paul...
Journal Articles
International Journal of Bank Marketing (2021) 39 (6): 1025–1045.
Published: 16 February 2021
... of 360 questionnaires distributed, 255 responses were coded for analysis resulting in a response rate of 71%. Structural equation modeling, mediation and moderation analyses were applied. Findings Perceptions of managerial indecisiveness strengthen role ambiguity, which negatively impacts trust...
Journal Articles
International Journal of Bank Marketing (2020) 38 (4): 917–932.
Published: 09 March 2020
... the moderation effect of relationship age on the rapport-satisfaction link in each alternative model. Design/methodology/approach The survey data collected from bank customers were analyzed using structural equation modeling (SEM) with the partial least square (PLS) method. Findings Results confirmed...
Journal Articles
International Journal of Bank Marketing (2015) 33 (2): 178–194.
Published: 07 April 2015
... customers. Structural equation modeling was employed to investigate the relationships between variables. The TRA was extended by relative advantage, perceived risk, mass media, family’s influence, innovativeness, skepticism and TR. Paper survey was used to collect data from 1,500 bank customers. Structural...

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