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1-7 of 7
Keywords: Structural equation modeling
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Journal Articles
Applying the theory of planned behavior in estate planning
Available to Purchase
International Journal of Bank Marketing (2026) 44 (4): 638–653.
Published: 15 October 2025
... participants in the United States. Structural equation modeling (SEM) is used to validate new measures. Findings First, data confirm the hypothesized factor structure for the TPB-based estate planning measures. Second, the SEM results support predicted positive relationships between attitude towards estate...
Journal Articles
Interpersonal justice, employee engagement and customer delight: a two-wave study in the banking sector
Available to Purchase
International Journal of Bank Marketing (2026) 44 (3): 595–609.
Published: 07 October 2025
... a two-wave design with a one-month time lag between the two data collection points. Partial least square-structural equation modeling (PLS-SEM) analyzes the relationships between interpersonal justice, employee engagement and customer delight. Findings Our study reveals that interpersonal justice...
Journal Articles
Multichannel service, trust, commitment and engagement: a study in a credit union
Available to Purchase
International Journal of Bank Marketing (2024) 42 (7): 1492–1512.
Published: 09 April 2024
.../approach A quantitative survey was conducted using partial least squares structural equation modeling (PLS-SEM). The survey was answered by 195 members of one of the most traditional credit unions in Brazil. Findings The results suggest that both face-to-face and digital channels’ dimensions impact...
Journal Articles
Disruptive technology and AI in the banking industry of an emerging market
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International Journal of Bank Marketing (2022) 40 (6): 1217–1247.
Published: 10 May 2022
... Technology acceptance Structural equation modeling TAM Disruptive technology Artificial intelligence Nigeria is Sub-Saharan Africa's largest economy, as recently reported by Terwase et al. (2014) . It has been identified as the fastest-growing telecommunication country in Africa (Ayo...
Journal Articles
Consequences of managerial indecisiveness
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International Journal of Bank Marketing (2021) 39 (6): 1025–1045.
Published: 16 February 2021
... of 360 questionnaires distributed, 255 responses were coded for analysis resulting in a response rate of 71%. Structural equation modeling, mediation and moderation analyses were applied. Findings Perceptions of managerial indecisiveness strengthen role ambiguity, which negatively impacts trust...
Journal Articles
The dynamic role of rapport on satisfaction–commitment relationship: Testing alternative models
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International Journal of Bank Marketing (2020) 38 (4): 917–932.
Published: 09 March 2020
... the moderation effect of relationship age on the rapport-satisfaction link in each alternative model. Design/methodology/approach The survey data collected from bank customers were analyzed using structural equation modeling (SEM) with the partial least square (PLS) method. Findings Results confirmed...
Journal Articles
Challenges of adoption of internet banking service in Yemen
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International Journal of Bank Marketing (2015) 33 (2): 178–194.
Published: 07 April 2015
... customers. Structural equation modeling was employed to investigate the relationships between variables. The TRA was extended by relative advantage, perceived risk, mass media, family’s influence, innovativeness, skepticism and TR. Paper survey was used to collect data from 1,500 bank customers. Structural...
