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Keywords: Student banking intentions
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Journal Articles
International Journal of Bank Marketing (2020) 38 (1): 113–137.
Published: 25 July 2019
...Mark Tucker; Christine Jubb; Chee Jin Yap Purpose The purpose of this paper is to investigate the extent to which the three constructs associated with the theory of planned behaviour (TPB) can explain student banking intentions and assist in understanding their bank satisfaction. Design...
