...Tser‐yieth Chen Applies the critical success factor (CSF) approach to identify the appropriate CSFs underlying three types of strategy in the banking industry. The empirical results of this paper show that the various strategies adopted have a significant effect on factors determining success...

... the technical activities required for design and launch and the type of corporate environments that nurture success, define the service development function for new industrial financial services. Four factors, including the quality of execution of the up‐front activities and of the launch programme, an expert...

... to give distinct competitive advantages, effecting such changes within existing operating constraints poses major challenges. Insurance companies Marketing strategy New product development Success INSURANCE PRODUCT DEVELOPMENT: MANAGING THE CHANGES 51 In many insurance markets, old-style...