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Keywords: Suppliers
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Journal Articles
International Journal of Bank Marketing (2004) 22 (7): 522–539.
Published: 01 December 2004
...Deirdre O'Loughlin; Isabelle Szmigin; Peter Turnbull This study investigates the nature of customer‐supplier interaction that currently exists within Irish retail financial services. Specifically, issues relating to the role, meaning and importance of financial service interaction within...
