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Keywords: Switching
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Journal Articles
International Journal of Bank Marketing (2024) 42 (6): 1264–1281.
Published: 10 November 2023
...Marcos Fernández-Gutiérrez; John Ashton Purpose This paper examines the relationships between bank switching and both customer vulnerability and consumer-oriented policies (financial education and disclosure practices). Design/methodology/approach The analysis employs microdata from...
Journal Articles
Does brand attachment protect consumer–brand relationships after brand misconduct in retail banking?
International Journal of Bank Marketing (2024) 42 (2): 183–204.
Published: 07 April 2023
...' willingness to switch, advocate for and forgive brands is examined in a post-misconduct scenario. Design/methodology/approach Data were collected through a self-administered online survey questionnaire. A total of 304 valid and usable responses from Australian participants were analysed using IBM SPSS...
