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Keywords: Türkiye
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Journal Articles
Relationship marketing challenges in the Turkish banking industry: an exploratory study
Available to Purchase
International Journal of Bank Marketing (2025) 43 (5): 1022–1046.
Published: 30 January 2025
...Meral Ahu Karageyim; Serdar S. Durmusoglu Purpose This exploratory research, designed with a grounded theory method, was conducted to reveal the current relationship marketing challenges and strategies in retail banking in an emerging economy, namely, Türkiye. Design/methodology/approach...
