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Keywords: Tanzania
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Journal Articles
International Journal of Bank Marketing (2002) 20 (1): 38–49.
Published: 01 February 2002
... of the broader programme of structural adjustment. The east African country of Tanzania is one of the exemplar countries in the continent acknowledged by the World Bank to have achieved relative success with its reform programme. Accordingly, this article examines the market‐driven transformation of the banking...

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