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Keywords: Technological Innovation
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Journal Articles
International Journal of Bank Marketing (2023) 41 (7): 1521–1549.
Published: 13 June 2023
... banking Technological innovation Traditional banking Financial literacy TRAM PLS-SEM As the digital revolution sweeps across the financial landscape, open banking emerges as a game-changer – but are consumers prepared to ride the wave into a new era of financial services? Literature has...
Journal Articles
International Journal of Bank Marketing (2015) 33 (2): 162–177.
Published: 07 April 2015
... and practitioners to stay involved in the topic. Temporary developments and the emergence of technological innovations (e.g. Universal Mobile Telecommunications System, iPhone) created a fashionable hype around Mobile Banking showing that the acceptance is probably linked to developments like convenience...
Journal Articles
International Journal of Bank Marketing (1995) 13 (4): 5–11.
Published: 01 June 1995
...Joseph Nellis; Terry Lockhart Against a background of deregulatory change both within the UK and the broader European context, examines the future prospects for building society branch networks. Identifies the important determinants of change and discusses: technological innovations, the need...
Journal Articles
International Journal of Bank Marketing (1993) 11 (7): 29–35.
Published: 01 July 1993
... banking systems should be available to the market only when the system has been found to be faultless, and customer service levels are at an optimum. © MCB UP Limited 1993 Banking Customer service Distribution Retailing Technological innovation SELF-SERVICE TECHNOLOGIES IN RETAIL BANKING...
Journal Articles
International Journal of Bank Marketing (1993) 11 (6): 32–38.
Published: 01 June 1993
... MCB UP Limited 1993 Banking Brands Product management Technological innovation 32 INTERNATIONAL JOURNAL OF BANK MARKETING 11,6 The use of branding has been found to provide a powerful and profitable tool. Branding Financial Services John Saunders and Robert Waiters International Journal...
Journal Articles
International Journal of Bank Marketing (1993) 11 (6): 39–46.
Published: 01 June 1993
... tools;the second applies neural network techniques in a model of consumer perceptions of ATM machines. © MCB UP Limited 1993 Banking Computer software IT Profitability Strategic marketing Technological innovation USING ADVANCED COMPUTING TECHNIQUES IN BANKING 39 The use of expert...
Journal Articles
International Journal of Bank Marketing (1993) 11 (6): 26–31.
Published: 01 June 1993
... and concludes that these responses all have one important characteristic in common, namely, that they are all market focused and profit based. © MCB UP Limited 1993 Banks Distribution channels Network organizations Technological innovation 26 INTERNATIONAL JOURNAL OF BANK MARKETING 11,6 Branch...
Journal Articles
International Journal of Bank Marketing (1993) 11 (1): 3–10.
Published: 01 January 1993
... of technology do in fact have an understanding of those variables, which affect consumer adoption of self‐service technologies in retail banking. © MCB UP Limited 1993 Banking Retailing Marketing Technological innovation CONSUMER ADOPTION OF SELF-SERVICE TECHNOLOGIES IN RETAIL BANKING 3 Why...
Journal Articles
International Journal of Bank Marketing (1988) 6 (5): 14–28.
Published: 01 May 1988
... with literature review, give insight into the penetration of marketing information systems in retail banking, and suggest ways forward for banks in their implementation of marketing information systems. © MCB UP Limited 1988 Banks Information Systems Marketing Information Technological Innovation...
Journal Articles
International Journal of Bank Marketing (1987) 5 (1): 39–54.
Published: 01 January 1987
... in an entry into a home banking market which will depend on strategy implementation market evolution, competitive response and technological change. © MCB UP Limited 1987 Building Societies Technological Innovation Computer Services Banking Innovation in Banking: The In-Home Computerised...
