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Keywords: Technology
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Journal Articles
International Journal of Bank Marketing (2025) 43 (1): 1–25.
Published: 30 July 2024
...Eran Rubin; Alicia Iriberri; Emmanuel Ayaburi Purpose We analyze the role of trust as a driver of speculative investment decisions in technology firms. Design/methodology/approach Structural Equation Modeling analysis in the context of blockchain technology supports our hypotheses. Findings...
Journal Articles
Journal Articles
Journal Articles
International Journal of Bank Marketing (2002) 20 (6): 261–272.
Published: 01 November 2002
... information technology, such as Internet banking (e.g. Zmud, 1979; Nelson, 1990; Järvenpää and Todd, 1997). Assael (1981, p. 234), for instance, argues that consumer behaviour should be studied through demographics, beliefs and attitudes. In this paper, one central point under scrutiny will be demographic...
Journal Articles
International Journal of Bank Marketing (1997) 15 (1): 13–21.
Published: 01 February 1997
.... In the latter, technology seems extremely important in helping bank branch officers decide which new services to offer to which customers. In both sections customers’ clusters are identified according to the importance of different service attributes; subsequently, they are described in terms of demographic...
Journal Articles
International Journal of Bank Marketing (1995) 13 (8): 29–35.
Published: 01 December 1995
..., including the specific views of their chief executives. Explores the areas of strategy, clients, products technology and profitability in the context of achieving profitable and sustainable growth. © MCB UP Limited 1995 Banking industry Clients Europe Profitability Strategy Technology...
Journal Articles
International Journal of Bank Marketing (1989) 7 (6): 3–8.
Published: 01 June 1989
... as a whole. New survey evidence is discussed which relates to the nature of marketing research,advertising strategy, distribution strategy and the use of information technology. © MCB UP Limited 1989 Marketing Technology Information technology PERSONAL FINANCIAL SERVICES: MARKETING STRATEGY...
Journal Articles
International Journal of Bank Marketing (1988) 6 (4): 31–41.
Published: 01 April 1988
... with technology, age, education and employment status. Discriminant analysis revealed that convenience shopping orientation, attitudes towards ATM technology, social shopping orientation, familiarity with other new technologies and education were very good predictors of ATM use and non‐use. Implications...

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