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1-8 of 8
Keywords: Technology
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Journal Articles
International Journal of Bank Marketing (2025) 43 (1): 1–25.
Published: 30 July 2024
...Eran Rubin; Alicia Iriberri; Emmanuel Ayaburi Purpose We analyze the role of trust as a driver of speculative investment decisions in technology firms. Design/methodology/approach Structural Equation Modeling analysis in the context of blockchain technology supports our hypotheses. Findings...
Journal Articles
International Journal of Bank Marketing (2025) 43 (1): 166–179.
Published: 17 May 2024
... stock exchange with 19 listed companies, two-unit trusts, two statutory lenders, nine foreign exchange dealers, two money changers, 89 cooperatives and 21 credit unions (Reserve Bank of Fiji, 2024). Savings Technology Communal villages Banking Culture Rural household Mobile money transfer...
Journal Articles
International Journal of Bank Marketing (2011) 29 (5): 373–397.
Published: 26 July 2011
.... Findings Over all, student customers consider image, attitude and behaviour of staff, core service delivery and technology‐related factors as the major issues that influence consumers' decision to open and maintain an account. Research limitations/implications The limitation of the study relates...
Journal Articles
International Journal of Bank Marketing (2002) 20 (6): 261–272.
Published: 01 November 2002
... to provide both theoretical and practical contributions in the area of electronic retail banking and understanding of consumer behaviour in the turbulent financial services industry. © MCB UP Limited 2002 Internet Banking Technology Consumer behaviour Attitude surveys Finland The time...
Journal Articles
International Journal of Bank Marketing (1997) 15 (1): 13–21.
Published: 01 February 1997
.... In the latter, technology seems extremely important in helping bank branch officers decide which new services to offer to which customers. In both sections customers’ clusters are identified according to the importance of different service attributes; subsequently, they are described in terms of demographic...
Journal Articles
International Journal of Bank Marketing (1995) 13 (8): 29–35.
Published: 01 December 1995
..., including the specific views of their chief executives. Explores the areas of strategy, clients, products technology and profitability in the context of achieving profitable and sustainable growth. From the recent Price Waterhouse survey, most respondents felt the forces for and against change largely...
Journal Articles
International Journal of Bank Marketing (1989) 7 (6): 3–8.
Published: 01 June 1989
... as a whole. New survey evidence is discussed which relates to the nature of marketing research,advertising strategy, distribution strategy and the use of information technology. © MCB UP Limited 1989 Marketing Technology Information technology PERSONAL FINANCIAL SERVICES: MARKETING STRATEGY...
Journal Articles
International Journal of Bank Marketing (1988) 6 (4): 31–41.
Published: 01 April 1988
... with technology, age, education and employment status. Discriminant analysis revealed that convenience shopping orientation, attitudes towards ATM technology, social shopping orientation, familiarity with other new technologies and education were very good predictors of ATM use and non‐use. Implications...
