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1-8 of 8
Keywords: Technology
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Journal Articles
Speculation in investment in technology firms: a trust-based perspective
Available to Purchase
International Journal of Bank Marketing (2025) 43 (1): 1–25.
Published: 30 July 2024
...Eran Rubin; Alicia Iriberri; Emmanuel Ayaburi Purpose We analyze the role of trust as a driver of speculative investment decisions in technology firms. Design/methodology/approach Structural Equation Modeling analysis in the context of blockchain technology supports our hypotheses. Findings...
Journal Articles
Technology and communal culture of sharing and giving: implications on household savings behavior in Fiji
Open Access
International Journal of Bank Marketing (2025) 43 (1): 166–179.
Published: 17 May 2024
... may be seen at http://creativecommons.org/licences/by/4.0/legalcode Savings Technology Communal villages Banking Culture Rural household Mobile money transfer Vulnerability Small developing countries are trying desperately to foster rapid growth while, at the same time, ensuring...
Journal Articles
An analysis of students' knowledge and choice criteria in retail bank selection in sub‐Saharan Africa: The case of Ghana
Available to Purchase
International Journal of Bank Marketing (2011) 29 (5): 373–397.
Published: 26 July 2011
.... Findings Over all, student customers consider image, attitude and behaviour of staff, core service delivery and technology‐related factors as the major issues that influence consumers' decision to open and maintain an account. Research limitations/implications The limitation of the study relates...
Journal Articles
Factors underlying attitude formation towards online banking in Finland
Available to Purchase
International Journal of Bank Marketing (2002) 20 (6): 261–272.
Published: 01 November 2002
... information technology, such as Internet banking (e.g. Zmud, 1979; Nelson, 1990; Järvenpää and Todd, 1997). Assael (1981, p. 234), for instance, argues that consumer behaviour should be studied through demographics, beliefs and attitudes. In this paper, one central point under scrutiny will be demographic...
Journal Articles
Customer needs and front‐office technology adoption
Available to Purchase
International Journal of Bank Marketing (1997) 15 (1): 13–21.
Published: 01 February 1997
.... In the latter, technology seems extremely important in helping bank branch officers decide which new services to offer to which customers. In both sections customers’ clusters are identified according to the importance of different service attributes; subsequently, they are described in terms of demographic...
Journal Articles
Executive forum: private banking in Europe
Available to Purchase
International Journal of Bank Marketing (1995) 13 (8): 29–35.
Published: 01 December 1995
..., including the specific views of their chief executives. Explores the areas of strategy, clients, products technology and profitability in the context of achieving profitable and sustainable growth. © MCB UP Limited 1995 Banking industry Clients Europe Profitability Strategy Technology...
Journal Articles
Personal Financial Services: Marketing Strategy Determination
Available to Purchase
International Journal of Bank Marketing (1989) 7 (6): 3–8.
Published: 01 June 1989
... as a whole. New survey evidence is discussed which relates to the nature of marketing research,advertising strategy, distribution strategy and the use of information technology. © MCB UP Limited 1989 Marketing Technology Information technology PERSONAL FINANCIAL SERVICES: MARKETING STRATEGY...
Journal Articles
Technology Acceptance in Canadian Retail Banking: A Study of Consumer Motivations and Use of ATMs
Available to Purchase
International Journal of Bank Marketing (1988) 6 (4): 31–41.
Published: 01 April 1988
... with technology, age, education and employment status. Discriminant analysis revealed that convenience shopping orientation, attitudes towards ATM technology, social shopping orientation, familiarity with other new technologies and education were very good predictors of ATM use and non‐use. Implications...
