... by the Technology Acceptance Model (TAM), the research integrates external constructs—service awareness, resource availability, perceived trust, and perceived risk—alongside perceived ease of use, perceived usefulness, and demographic factors, and tests their impact on consumers' intention to adopt MB. Primary data...

... rights only Access to human agents (AHA) Technology acceptance model (TAM) Chatbot trust Perceived risk Facilitating conditions Insurance chatbots Artificial intelligence (AI) has become a cornerstone of digital transformation in financial services, enabling firms to enhance customer...

..., with a focus on Accounting Information Systems (AIS) and open banking. Using the Technology Acceptance Model (TAM) by Davis (1989) , widely applied in Fintech research (Pavlou, 2003 ; Schierz et al., 2010 ; Firmansyah et al., 2023), the study analyses adoption behaviour through perceived...

... 2025 16 07 2025 08 09 2025 08 09 2025 © Emerald Publishing Limited 2025 Emerald Publishing Limited Licensed re-use rights only CBDC Digital financial literacy Digital financial inclusion Personality traits Technology acceptance model (TAM) Central bank digital...

... and 298 usable responses were obtained. The data were analyzed using SPSS and AMOS (structural equation modeling). Findings – The results of this analysis support the extended Technology Acceptance Model (TAM) as well as confirm its robustness for predicting the behavioral intention of the adoption...