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Keywords: Technology CSFs
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Journal Articles
International Journal of Bank Marketing (2014) 32 (5): 429–447.
Published: 01 July 2014
... that exists between technology CSFs and customer satisfaction. It also investigates the mediating role of trust between these two. For this purpose data were collected quantitatively from 349 employees working in different banks, through self-administered questionnaire. The data analysis was conducted using...
