Skip to Main Content
Keywords: Technology acceptance model
Close
Follow your search
Access your saved searches in your account

Would you like to receive an alert when new items match your search?
Close Modal
Sort by
Journal Articles
International Journal of Bank Marketing (2021) 39 (6): 984–1002.
Published: 23 July 2021
...Wahyu Rafdinal; Widi Senalasari Purpose This study aims to analyse the adoption of mobile payment applications during the coronavirus disease 2019 (COVID-19) pandemic using the technology acceptance model (TAM) and Technology Readiness Index (TRI). Design/methodology/approach The data were...
Journal Articles
International Journal of Bank Marketing (2020) 38 (5): 1107–1132.
Published: 12 May 2020
.... The theoretical background of this study is derived from the extended technology acceptance model (TAM) and service dominant (S-D) logic. TAM (Davis, 1989) is developed from the theory of reasoned action (TRA) (Fishbein and Ajzen, 1975). The TRA aims to explain the attitude–behavior link founded on social...
Journal Articles
Journal Articles
International Journal of Bank Marketing (2018) 36 (5): 884–907.
Published: 18 June 2018
... in India and this study is the first of its kind. The model developed here is an extension of technology acceptance model (TAM) with the introduction of some new variables such as perception of personalized features and personal control. This study also reveals that some of the hypotheses of original TAM...
Journal Articles
International Journal of Bank Marketing (2017) 35 (7): 1090–1114.
Published: 02 October 2017
... genders and the insightful results that we found in our study help shed light on the uniqueness of the context. This study is also one of the first to test a combined technology acceptance model and theory of planned behavior model in the context of m-banking adoption in a developing country using...
Journal Articles
International Journal of Bank Marketing (2015) 33 (4): 530–544.
Published: 01 June 2015
...Rambalak Yadav; Vikas Chauhan; Govind Swaroop Pathak Purpose – The purpose of this paper is to understand the consumer’s intention toward internet banking adoption in Indian context by combining two theories; theory of planned behavior (TPB), technology acceptance model (TAM) and an additional...
Journal Articles

or Create an Account

Close Modal
Close Modal