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1-7 of 7
Keywords: Technology acceptance model
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Journal Articles
Predicting the adoption of mobile payment applications during the COVID-19 pandemic
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International Journal of Bank Marketing (2021) 39 (6): 984–1002.
Published: 23 July 2021
...Wahyu Rafdinal; Widi Senalasari Purpose This study aims to analyse the adoption of mobile payment applications during the coronavirus disease 2019 (COVID-19) pandemic using the technology acceptance model (TAM) and Technology Readiness Index (TRI). Design/methodology/approach The data were...
Journal Articles
Mobile banking service quality: a new avenue for customer value co-creation
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International Journal of Bank Marketing (2020) 38 (5): 1107–1132.
Published: 12 May 2020
.... The theoretical background of this study is derived from the extended technology acceptance model (TAM) and service dominant (S-D) logic. TAM (Davis, 1989) is developed from the theory of reasoned action (TRA) (Fishbein and Ajzen, 1975). The TRA aims to explain the attitude–behavior link founded on social...
Journal Articles
Analyzing the impact of consumer innovativeness and perceived risk in internet banking adoption: A study of Indian consumers
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International Journal of Bank Marketing (2019) 37 (1): 323–339.
Published: 13 February 2019
...Vikas Chauhan; Rambalak Yadav; Vipin Choudhary Purpose The purpose of this paper is to understand consumers’ intention to adopt internet banking. The study adopted the technology acceptance model with additional constructs (i.e. consumer innate innovativeness (II), domain-specific innovativeness...
Journal Articles
Development and validation of a multivendor ATM adoption model in India
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International Journal of Bank Marketing (2018) 36 (5): 884–907.
Published: 18 June 2018
... in India and this study is the first of its kind. The model developed here is an extension of technology acceptance model (TAM) with the introduction of some new variables such as perception of personalized features and personal control. This study also reveals that some of the hypotheses of original TAM...
Journal Articles
Mobile banking services adoption in Pakistan: are there gender differences?
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International Journal of Bank Marketing (2017) 35 (7): 1090–1114.
Published: 02 October 2017
... genders and the insightful results that we found in our study help shed light on the uniqueness of the context. This study is also one of the first to test a combined technology acceptance model and theory of planned behavior model in the context of m-banking adoption in a developing country using...
Journal Articles
Intention to adopt internet banking in an emerging economy: a perspective of Indian youth
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International Journal of Bank Marketing (2015) 33 (4): 530–544.
Published: 01 June 2015
...Rambalak Yadav; Vikas Chauhan; Govind Swaroop Pathak Purpose – The purpose of this paper is to understand the consumer’s intention toward internet banking adoption in Indian context by combining two theories; theory of planned behavior (TPB), technology acceptance model (TAM) and an additional...
Journal Articles
The impact of trust and perceived risk on internet banking adoption in India: An extension of technology acceptance model
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International Journal of Bank Marketing (2012) 30 (4): 303–322.
Published: 08 June 2012
...Sanjit Kumar Roy; Ankit Kesharwani; Shailendra Singh Bisht Purpose The main purpose of this paper is to extend the technology acceptance model (TAM) in the context of internet banking adoption in India under security and privacy threat. Design/methodology/approach Keeping the TAM proposed...
