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Keywords: Technology acceptance theory
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Journal Articles
International Journal of Bank Marketing (2015) 33 (4): 545–570.
Published: 01 June 2015
... acceptance theory Rapid innovation and increasing competition has revolutionised the services landscape, resulting in providers shifting from traditional face-to-face encounters, to ones that are technology-based, in order to increase efficiency and decrease operating costs (Laukkanen and Lauronen...
