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Journal Articles
International Journal of Bank Marketing (2025) 43 (4): 731–756.
Published: 25 November 2024
... Limited 2024 Emerald Publishing Limited Licensed re-use rights only IPA IPCA Online review Text analysis Mobile banking app Today, services are the main component of economic activities beyond just a supplementary role in the economy (Seo and Yoon, 2020). Hence, companies need...
