...Lisa K. Meneau; Janakiraman Moorthy Purpose The purpose of the study is to examine the following two research objectives. The first was to examine the predictive relationships that consumer characteristics of financial literacy, thinking styles and self-control have with a consumer's financial...

... 2002 Financial services Gender Information Consumer behaviour Investment appraisal Thinking styles There is great current interest in an area that has recently come to be known as Behavioral Finance. The field of Behavioral Finance is focused on the psychological factors that lead...