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Keywords: Tolerance to ambiguity
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Journal Articles
International Journal of Bank Marketing (2025) 43 (3): 644–664.
Published: 10 December 2024
...Jay P. Mulki; Divakar Kamath Purpose Tolerance to ambiguity (TOLA) is a personal trait influencing one’s comfort and proficiency in navigating uncertain situations. While the concept of role ambiguity is well-established in sales literature, the broader trait of ambiguity has been largely...

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