Keywords: Top management support
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Journal Articles
International Journal of Bank Marketing (2020) 38 (2): 485–500.
Published: 09 October 2019
.... Design/methodology/approach A questionnaire was developed to collect data from 16 banks with a sample of 214 respondents. Structural equation modeling using PLS was conducted to analyze the data. Findings The results reveal a significant impact of top management support, organizational context...

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