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Keywords: Transaction convenience
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Journal Articles
International Journal of Bank Marketing (2024) 42 (1): 7–37.
Published: 19 April 2023
..., while transparency and transaction convenience are less appreciable. BNPL users understand temporality beyond its current conceptualizations. Some users construe BNPL as a “savings” product, and hence payment format conceptualizations may be erroneous. Those with a positive sentiment foreground BNPL’s...
