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Keywords: Transparency
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Journal Articles
International Journal of Bank Marketing (2021) 39 (1): 167–188.
Published: 21 January 2021
... methods, including a questionnaire survey of 1017 bank customers from retail banks, together with qualitative research derived from ten interviews with Israeli bankers. Findings The quantitative study shows that transparency is mediated between perception of price fairness and integrity of the banking...
