Keywords: Twitter
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Journal Articles
International Journal of Bank Marketing (2024) 42 (2): 331–355.
Published: 30 May 2023
... tweets (registering nearly 1.35 million impressions) published by 10 leading Fintech unicorns in India were extracted using the Twitter API. The Linguistic Inquiry and Word Count (LIWC) dictionary was used to analyse the linguistic characteristics of the shared tweets. Negative Binomial Regression (NBR...
Journal Articles
International Journal of Bank Marketing (2021) 39 (5): 709–724.
Published: 01 February 2021
...Laura Illia; Elanor Colleoni; Katia Meggiorin Purpose The purpose of this paper is to empirically explore under which conditions Tweets of infomediaries (i.e. ordinary users having few or no followers on Twitter) might nevertheless promote a negative sentiment toward a corporation to the point...

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