... advertised with positive emotional appeals the most frequently. Five dimensions of perceptions of emotional loan advertisements were conceptualised from the reported data in Study 2. Originality/value This is the first study in the UK to examine the use of emotional appeals in loan advertising...

... research into the role of emotional influences on the relationships in a B2B context and on the behaviour of business customers. The UK banking system is considered the largest in the G20 group of leading nations. Nearly a fifth of the world’s banking activity is carried out in the UK, where...

... for the cardholder. Considers the adoption of plastic cards in the card centric countries of Japan and the UK. According to the APACS annual review of 1996, cash also remains the dominant payment mechanism in the UK, accounting for around three‐quarters of all payments above £1 in value in 1996. Their evidence...

...Adrian Wilkinson; John M.T. Balmer In recent years corporate identity has become a fashionable and much talked about, if little understood, management process. Provides a brief overview of the literature on corporate identity and discusses the importance of corporate identity in UK banking...