... shape post-adoption engagement with a global FinTech app, extending UTAUT to a cross-country context. Design/methodology/approach Using a global FinTech app as a case study, a cross-sectional survey collected 642 valid responses from active users via Prolific. The questionnaire measured knowledge...

... to utilise AI-powered chatbots in the Saudi banking sector. Design/methodology/approach A comprehensive model was formulated by integrating the Unified Theory of Acceptance and Use of Technology (UTAUT) with personal characteristics and AI-related variables, examining their direct effects on behavioural...

.... The present study aims to investigate DOB adoption behavior and possible barriers using a quantitative approach at the consumer level. A conceptual model is developed by extending the Unified Theory of Acceptance and Use of Technology (UTAUT) model, incorporating Trust (TR), Perceived Risk (PR) constructs...

... review that exposes the main theories, conceptual frameworks and models used to explain consumers' adoption of mobile banking. Findings The results show that the TAM (technology of acceptance model), followed by the UTAUT (unified theory of acceptance and usage of technology), are still the main...

... Torres and Arroyo-Cañada, 2016), consumers are refraining from using these types of technologically advanced services due in part to a lack of awareness but also due to concerns about security, usability and trustworthiness (Bhatt and Bhatt, 2016). UTAUT Adoption Colombia E-commerce E-banking...