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1-6 of 6
Keywords: UTAUT2
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Journal Articles
International Journal of Bank Marketing (2023) 41 (7): 1715–1742.
Published: 09 August 2023
...Muhammad Hassaan; Gang Li; Asif Yaseen Purpose This study examines the main factors influencing banking customers' behavior toward smart banking services (SBS) adoption in Pakistan. This study extends the unified theory of acceptance and use of technology (UTAUT2) by integrating information...
Journal Articles
International Journal of Bank Marketing (2022) 40 (4): 791–819.
Published: 15 March 2022
... Technology adoption Intention to use UTAUT2 eWallets Relative weights analysis Fintech (the term used to describe any technology that delivers financial services through software, such as online banking, mobile payment apps or even cryptocurrency) has revolutionized banking around the world...
Journal Articles
International Journal of Bank Marketing (2020) 38 (2): 332–351.
Published: 14 November 2019
...Heikki Karjaluoto; Aijaz A. Shaikh; Matti Leppäniemi; Roope Luomala Purpose The purpose of this paper is to develop and test a conceptual model that combines the modified Unified Theory of Acceptance and Use of Technology (UTAUT2) with a consumer brand engagement (CBE) model to predict consumers...
Journal Articles
International Journal of Bank Marketing (2019) 37 (1): 362–381.
Published: 19 September 2018
...-significant predictors of m-payment adoption. Practical implications The study recommends that financial institutions, such as banks and other non-banking service firms, need to know the antecedents affecting BI suggested by the unified theory of acceptance and use of technology (UTAUT2) theory along...
Journal Articles
International Journal of Bank Marketing (2018) 36 (7): 1386–1413.
Published: 05 September 2018
... dictates that four variables impact individuals’ acceptance of technology and their overall intention to adopt it: performance expectancy, effort expectancy, social influence and facilitating conditions (Venkatesh et al., 2003). When the UTAUT2 theory was later improved, three new variables were...
Journal Articles
International Journal of Bank Marketing (2018) 36 (2): 379–392.
Published: 03 April 2018
... the adoption of plastic money in such conditions as existing in Zimbabwe. The study applies the unified theory of acceptance and use of technology 2 (UTAUT2) to test the proposed determinants of acceptance and use of plastic money in Zimbabwe, namely, performance expectancy, effort expectancy, social influence...
