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Keywords: Uncertainty avoidance
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Journal Articles
Modelling customer-based bank reputation: the moderating role of uncertainty avoidance
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International Journal of Bank Marketing (2019) 37 (1): 340–361.
Published: 13 February 2019
...Belén Ruiz; Juan A. García Purpose The purpose of this paper is to explore the moderating role of culture in terms of uncertainty avoidance in the antecedents of customer-based bank reputation in two countries with different cultural patterns. Design/methodology/approach This study was carried...
