Keywords: United States of America
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Journal Articles
International Journal of Bank Marketing (2012) 30 (7): 567–585.
Published: 05 October 2012
... campuses. Moreover, the paper supports the importance of generalizability of findings and replication studies. Charles Blankson can be contacted at: Charles.Blankson@unt.edu © Emerald Group Publishing Limited 2012 United States of America Students Credit cards Banks Marketing strategy...
Journal Articles
International Journal of Bank Marketing (2010) 28 (4): 288–296.
Published: 15 June 2010
..., but no one has proposed a banking engagement as a solution to them (Porter and Kramer, 1999). © Emerald Group Publishing Limited 2010 Banking Non‐profit organizations Entrepreneurialism Philanthropy United States of America The assets of US philanthropic foundations exceed $3...
Journal Articles
International Journal of Bank Marketing (2010) 28 (4): 252–266.
Published: 15 June 2010
.... It now has greater financial resources to invest in product and service development. © Emerald Group Publishing Limited 2010 Banks Market share United States of America Urban regions There are nearly 8,000 community banks in the United States, and these banks operate more than...
Journal Articles
International Journal of Bank Marketing (2007) 25 (7): 469–489.
Published: 16 October 2007
... of consumers' choice criteria of banks have been put forward that would enhance further appreciation of the subject of banks selection in varying economies. © Emerald Group Publishing Limited 2007 Banks Selection National cultures United States of America Taiwan Ghana The banking...
Journal Articles
International Journal of Bank Marketing (2007) 25 (4): 207–222.
Published: 12 June 2007
... behaviour Customer satisfaction United States of America RQ3. Does the consumer's satisfaction with the negative option offer impact consumer behaviors such as intentions to purchase? RQ4. Is the impact of satisfaction with the negative option offer mediated by the consumer's...
Journal Articles
International Journal of Bank Marketing (2006) 24 (2): 112–132.
Published: 01 February 2006
... apologizing or making atonement. Originality/value This study of service recovery in US retail banking provides useful information on the link between satisfaction and various recovery strategies. Banking United States of America Service failures Service improvements Customer satisfaction...
Journal Articles
International Journal of Bank Marketing (2005) 23 (3): 237–254.
Published: 01 May 2005
...‐relevant arguments are more likely to use the peripheral route to persuasion (Petty and Cacioppo, 1986 ; Bauserman, 1998). © Emerald Group Publishing Limited 2005 Credit cards Students Regulation Consumers Marketing United States of America In the USA, the simple slogan “charge...
Journal Articles
International Journal of Bank Marketing (2004) 22 (4): 238–259.
Published: 01 June 2004
... Virtual banking Electronic commerce Consumer behaviour Quantitative methods United States of America Electronic banking (e‐banking) technology represents a variety of different services, ranging from the common automatic teller machine (ATM) services and direct deposit to automatic bill...

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